Aunt Jemima Original Advertisement

Aunt Jemima Original Advertisement

Digital Exhibits

An ad in the newspaper for Aunt Jemima's Pancake flour. The caption at the top says, "I'se in Town, Honey!" under that caption is a drawing of Aunt Jemima, it is a racist stereotype drawing of a Black woman wearing a polka-dot hat and shawl. Below this drawing it says "Pancake flour. A combination of the great food triumvirate Wheat, Corn, and Rice. Does Your Husband Complain of Later Breakfasts? Does he Come home cress? Do you want more rest? Buy a package. Give him a pancake. Use Pancake flour."

"Here's our guarantee. 'Buy a package of Genuine Aunt Jemima's Self-Rising Pancake Flour, and if you do not find it makes the best cakes you ever ate, return the empty box to you grocer, leave your name, and the grocer will refund the money and charge it to us.' If your grocer does not keep it, tell him the trade is supplied by all wholesale grocers. Manufactured by R.T. Davit Mill Co., St. Joseph, Mo."

"The Rochester brokerage co. Pacific coast and export agents. Seattle, U.S.A. We have just received a fresh car of this popular goods, and should like to hear from you."

R.T. Davis Mill Company

Early Advertising of the West Collection

https://commons.wikimedia.org/wiki/File:Aunt_Jemima%27s_Pancake_Flour_(1894)_(ADVERT_407).jpeg

Kennesaw State University

1894

Emma VanDine

This work is in the public domain in the United States because it was published (or registered with the U.S. Copyright Office) before January 1, 1930.

English

Still Image

United States 19th Century